Selected work
The work speaks first.
Twelve engagements — client brands and our own ventures — where naming, identity, advertising, and packaging did the arguing.
01PeblAssistive communication for neurodivergent children and the families who love themNaming · Verbal Identity · Visual Identity
02SoftSourceLeadership search and advisory for global technology companies operating in JapanBrand Strategy · Verbal Identity · Visual Identity
03CodeAxTechnical hiring for non-technical foundersNaming · Verbal Identity · Visual Identity
04Ikona AnalyticsPeople analytics for companies that take their people seriouslyNaming · Verbal Identity · Visual Identity
05OruwayNavigation infrastructure for the longevity economyBrand Strategy · Naming · Verbal Identity · Visual Identity
06AIRBehavioral intelligence for high-volume hourly hiringBrand Strategy · Naming · Verbal Identity · Visual Identity
07Sora MesaClean-agave ready-to-drinkNaming · Visual Identity · Packaging · Advertising
08The Purest SipLow-alcohol ready-to-drinkNaming · Verbal Identity · Visual Identity · Packaging
09AmaboA six-year aged Tennessee whiskeyBrand Strategy · Visual Identity · Packaging
10Porcupine ProtectClassroom safety, K–8Naming · Visual Identity
11Core EdgeA market decision systemBrand Strategy · Verbal Identity · Visual Identity
12AtlasInstitutional capability for professional servicesBrand Strategy · Verbal Identity · Visual Identity