Morrow & Vale
New York

Brand · Identity · Advertising · Packaging

We builddistinctive brands.

The clarity to lead. The character to endure.

Capabilities

What we make.

01

Brand

Before a mark is drawn, we find the truth a brand is built on — positioning, architecture, naming, and verbal identity. Everything else has to earn it.

02

Identity

The system people see — marks, type, color, and the rules that hold them together across every surface. Built to scale, built to last.

03

Advertising

The words that carry the brand into the world — campaigns, lines, and the voice that makes people stop, feel, and remember. Craft applied to persuasion.

04

Packaging

Where the brand becomes an object in someone’s hand — structure, surface, and shelf presence designed to be picked up, trusted, and kept, and to survive as a thumbnail on a marketplace grid. We carry it through to production: dielines, prepress, and print-ready artwork held to spec across SKUs, printers, and markets. A design that can’t be made on time and on color is only a proposal.

Process

Explore. Shortlist. Refine.

Explore

A wide aperture. We generate broadly across tone, form, and meaning before we narrow anything.

Shortlist

We curate hard, keeping only what can carry a full system — not just a name or a mark, but a foundation.

Refine

We distill to the few options that balance craft, strategy, and founder alignment. The goal is confidence, not overwhelm.

Selected work

The work speaks first.

Brands we’ve built

Pebl →
Naming · Verbal Identity · Visual Identity
A naming and identity system for a communication platform built for neurodivergent children and their families.
Sora Mesa →
Naming · Visual Identity · Packaging · Advertising
A clean-agave ready-to-drink — the name, the system, and the can it ships in, as honest as its ingredient list.
Porcupine Protect →
Naming · Visual Identity
A product brand for a ballistic classroom whiteboard — protection that reads as calm, never fear, in a room full of kids.
CodeAx →
Naming · Verbal Identity · Visual Identity
A code-native brand that turns technical hiring into executive confidence — screening a non-technical founder can trust.
Ikona Analytics →
Naming · Verbal Identity · Visual Identity
Practitioner-led HR analytics — an identity that reads as the expert teammate on the team, not the consultant beside it.
SoftSource →
Brand Strategy · Verbal Identity · Visual Identity
A leadership-search and advisory brand for Japan — built to read as calm authority the moment the stakes run high.
Oruway →
Brand Strategy · Naming · Verbal Identity · Visual Identity
Naming and strategy for a new category — navigation infrastructure for the longevity economy, singular by design.
AIR →
Brand Strategy · Naming · Verbal Identity · Visual Identity
A hiring platform renamed and reframed — the reference check remade as talent intelligence rather than paperwork.
The Purest Sip →
Naming · Verbal Identity · Visual Identity · Packaging
A low-alcohol ready-to-drink built to lead its category — moderation made to look like taste, never restraint.
Amabo →
Brand Strategy · Visual Identity · Packaging
A six-year aged Tennessee whiskey — a modern identity that stands on the premium shelf without borrowing its heritage.
Core Edge →
Brand Strategy · Verbal Identity · Visual Identity
A market decision system — a mark built as a fixed order of operations that ends in a decision.
Atlas →
Brand Strategy · Verbal Identity · Visual Identity
Institutional capability for professional services — a firm’s judgment held as architecture, not habit.
See all cases →

Selected clients

Apple · Nike · Chanel · American Express · Samsung · Toyota · Disney · BBC · Michelin · Manchester United · Mastercard · PepsiCo · Kellogg's · Warner Music · Saks Fifth Avenue · Yves Saint Laurent · Barclays · Shell

Selected engagements led by the studio’s principals.

Studio

Two decades building brands — first as an agency for a global roster, then as founders launching our own.

We’ve lived inside the work, not just delivered it. We do four things — brand, identity, advertising, packaging — and nothing else. We take each of them from the first idea to the file the printer runs. A studio built on craft, judgment, and earned trust.

ExperienceTwo decades
DisciplinesBrand · Identity · Advertising · Packaging
LocationNew York

Start with the brief.

Tell us what you’re building. We’ll tell you what it needs.

917.842.3400